Foundation for Advancement in Cancer Therapy
Non-Toxic Biological Approaches to the Theories,
Treatments and Prevention of Cancer

Our 53rd Year

Hug Therapy


Here’s a therapy that energizes the immune system, lowers blood pressure, reduces anxiety, encourages sleep, increases compassion and feelings of well-being, and has no negative side effects. And the more you engage in this kind of treatment, the greater the benefits.

It’s called “hug therapy.” Despite the lack of a long scientific-sounding name, this is quite a well-researched area of healing. Scientists have found that hugging/touching plays an essential role in the emotional and physical health of humans (and likely all living creatures), triggering the release of “feel good” hormones like dopamine and oxytocin and reducing the production of cortisol (the “stress” hormone) in your body.

All cultures down through the ages have engaged in some form of casual touching or hugging, but people in Western societies have traditionally under used this modality. In 1974, a psychologist, Sidney Jourard, measured touch among friends in 4 countries: U.S., England, France and Puerto Rico. He found that in England people essentially did not touch at all in daily social situations. In the U.S., friends touched up to twice an hour. In France, friends touched up to 110 ties an hour and in Puerto Rico, they touched up to 180 times an hour!

Perhaps the low levels of touching have something to do with the feelings of alienation and pessimism that pervade modern industrial populations. Studies show that there is a direct correlation between the number of hugs you give and get and your sense of social support and optimism. Researchers have also found that those who had more frequent hugs — giving and getting — had less severe symptoms of conditions like the common cold. Researchers postulate that this may be because the pressure of a hug can stimulate the thymus gland, a primary gland of the immune system that regulates white blood cells. It is located in the upper chest, between the sternum and the lungs.

The fact that hugs reduce cortisol and perceived stress, also lowers heart rate which may lower the risk of heart disease. The Touch Research Institute (TRI) at the University of Miami School of Medicine has concluded from many studies that touch reduces pain, due to increased release of dopamine, a hormone that elicits feelings of pleasure, along with endorphins and serotonin that help reduce pain and feelings of sadness. Other touch studies at TRI found lowered glucose levels in diabetic children and enhanced immune function in cancer patients.

Some of the finer points of hugging:

  • Even a 10-second hug can give you most of the benefits described above, including less fatigue, improved heart health and reduced depression.
  • Cuddling, a longer type of hugging, with your significant other, releases more dopamine and may enhance sexual desire. Cuddling also boosts serotonin levels, elevating mood and creating happiness. According to one study, even prolonged hugging of an inanimate object, like a teddy bear, may reduce persistent worries or fears of mortality.
  • Social anxiety may be alleviated by hugging because of the release of oxytocin, which helps ease feelings of loneliness, isolation, and anger. People who hugged right before an event that they were anxious about experienced a greater feeling of confidence. Research shows that marriages where couples hug often lasted longer than marriages of those who hugged infrequently. Perhaps this is why oxytocin is often called “the love hormone.”
  • In 1986 a national holiday to encourage hugging was established. Though recognized by the U.S. Copyright Office, it is not yet a public holiday, though perhaps one day it will be. The idea was to highlight the many therapeutic benefits of expressing emotion through touching/hugging, particularly in a country where this is not the norm. The benefits are reciprocal: the hugger gets as much benefit as the hugee, though there is evidence that the gains are greater when the hug involves two people who trust each other.
  • Studies reveal that a deep hug, where hearts are pressing together, builds trust and a sense of safety. It helps open up honest communication.
  • Hugging lifts self-esteem. It makes us feel loved and special. This starts from the time we’re born with our parents touch and these feelings of self-worth can remain with us throughout life. Thus, hugs, empower us to love ourselves.
  • Hugs normalize the nervous system. Measureable changes in galvanic skin response occur in givers and receivers of a hug. The changes manifest in skin conductance — moisture and electricity in the skin suggests a more balanced state in the parasympathetic (automatic or involuntary) nervous system.
  • Hugs are a form of meditation. They allow us to let go and be in the moment, to go with the flow. A good hug can get you out of negative thinking patterns and teach you to connect with your heart.

Perhaps one day the doctor will say, “Just take a few hugs and call me in the morning!”


“A Hug a Day Keeps the Doctor Away” — Scientific American
“The Healing Power of Hugs” — New York Times
“Fun Facts About Hugging” — Dr. Mercola
Hug Therapy by Kathleen Keating